While I don't know either the name of the company or individual, when beehives get TV attention, NYPD ESU (Emergency Services Unit) has somebody on speed dial.
As for smoke, isn't it some specific type smoke, that doesn't harm the bees?
OK, rescuers stage from a distance away, don their PPE (Personal Protective Equipment), as in turnout coat, pants, boots, gloves, and Air Purification Respirators (gas masks) without the filtering cartridge, or SCBA, and then while so clothed, effect the rescue like the "hot" zone of a chemical spill. As stated, if the bees feel the queen bee is not threatened, once past the distance, the "warm" zone can be set up, and also the "cold" and treatment areas.
Just remember, this is my theory, my only real experience with bees is yellow jacks. They got me 50 stings at one time, so what a way to start the vacation of a 5 year old at camp!
Also, considering the problems with bees dying off (I forget the name of the syndrome), this is a loss, even for this city dweller.