According to Wikipedia term "Robert K. Merton":
1)Conformity is the attaining of societal goals by socially accepted means.
2)Innovation is the attaining of those goals in unaccepted ways.
Innovators find and create their own way to go about obtaining what they want, and a majority of the time, these new ways are considered to be socially unaccepted and deviant.
Robert Merton's motivating force:
"I wanted and still want to advance sociological theories of social structure and cultural change that will help us understand how social institutions and the character of life in society come to be as they are."
I think Robert created a masterpiece. My systems building hardware(Spock) and software(Kirk)agree with him. That's a rare novelty 'cause Spock and Kirk normally don't agree on anything!
Merton is the winning horse. He's got it dialed in. I don't bet on horses. I bet on people. I'm always right about other people. I'm never right about me.)