We say, Every Week, is Fire Prevention Week. You can never let your guard down, or fire will win the game. Sounds cheesy, but it's true. Just because next month doesn't have an EMS Week, doesn't mean you can't have an open house, etc. Maybe wait till a warm day in the summer. Have like a bicycle safety course set up for children, have your local police agency come in, and do a car seat safety check; BP Screenings. Talk to local practitioners, have them do like BGL Screenings, etc. Show a little of your history, where your agency came from, how it progressed, people love old pictures. Add some lite, healthy refreshments, maybe a massive sheet cake, and make it something you can be proud of. Like us, we only realize EMS week is coming up, because we start to get catalogs from "personalize this" companies. However, we participate in a county wide event, earlier in the year, b/c we haven't got the manpower to put on something that large on our own.