The public does not care. They only want the funny looking vehicle with flashing lights and siren, because all we are is a fast taxi. No matter how you educate, explain, etc, they don't get it. Rural areas such as I work at, and especially where I used to work at, have a much greater need for Paramedics than the citys.
It is funny from what I have seen here though that you almost should not call a city paramedic a paramedic when you consider how limited there protocols, the mommy may I requirements, and limited drugs and toys. Not saying all but several of the city procedures are very limited as described here on the city.
But back on topic it is lack of pay that keeps paramedics out of the sticks. In my area it is nice to see a start in change of attitude and pay going up for all involved.